a beautiful business.
           your brand.
Book better clients.

90 day 1:1 coaching


Create: bring (something) into existence.

Elevate: raise or lift (something) to a higher position.


Tired of *crickets* in your inbox and working with the wrong clients?

You are sitting around waiting for a new enquiry in your inbox - and let's face it, most times you get that lead, they're not even a dream client. Yet you still are bending over backwards trying to convert them because #billsneedtobepaid

You feel like you have to compete on price.
Your current clients are 'meh'.
You want to be known in your industry, but no one seems to care about who you are or value what you do.

you need to create a stronger brand if you want to book better clients - and i want to help you do that.

you are hustling hard with little reward.

i'm in!

90 days to create a beautiful business that stands out in your industry, elevate your brand and up-level your marketing strategy so that you can book more of your dream clients - who are willing to pay what your offer is worth.


Create & Elevate

Create strategic goals so you have something to aim for

Unpack WHO your ideal client is

Uncover your unique voice and messaging that sings to your dream client AND reflects who you are

Create an up-levelled marketing plan you can actually stick to

Learn how you can increase your presence in the industry and stand out as a leader

Learn how to improve your online presence

I put my 3 years of small business experience into a 1:1 program so that you don't have to make the mistakes I did.

I made small but strategic shifts in my business, and was able to 2x my client base, 3x my average client spend and book out my calendar with dream clients.

How I went from 'meh' clients to 'yeh!' clients.

I started a business with the goal of making a full-time income working from home, doing what I love. I thought the clients would flock to me. But boy, was I wrong.

In my first year I booked 22 clients. Sounds pretty good, right?

Except I only made $12k that year. 

I knew that something had to change. 

Now, I am turning away enquiries every week.
I get to choose who I want to work with.
Clients and networks actually know who I am.
I am no longer desperately waiting for the next lead.

This could be your reality.

You've come this far hustling on your own, but your clients aren't up to your ideal standard

If you feel like you have to lower your pricing to secure clients, you are leaving money on the table

While you stay in this place of 'meh', your dream clients are finding the person who has a waaay better brand

If you are working with less than ideal clients, you are only going to end up resenting your business and risking burnout

Why you can no longer afford to do it on your own...

This is the framework to build a stronger, elevated brand, become a leader in your industry and book better clients who value what you do.

i want in!

...the best thing I could have possibly done in preparing to launch my own floral business. Sarah took the time to get to know me and my business goals... She is kind, encouraging, and I know that I have gained a mentor and supporter going forward.

- evelyn stephan

Sarah is 100% a good investment. She is genuine, kind and really good at what she does... If you want to up your game, definitely hire Sarah! She will teach you all the things marketing, client communications, pricing and systems!

- allison jackson

After listening to her business wisdom I always find such clarity and tangible actions for me to take in order to move my business forward. If someone was thinking of hiring Sarah I’d tell them GO FOR IT - she’s worth every penny!


Sarah made me feel like I was talking to a close friend about my business. She helped me to change my mindset and approach, and her recommendations were clear. She offered great insight into my business to help me take it to the next level.


With the tips and guidance from Sarah I have improved my vision and cleaned up my brand. I'm working on implementing more of the business marketing and managing strategies that we talked about and I am already seeing growth.


The Create & Elevate Coaching Program has been designed for creative service-based entrepreneurs (florists, photographers, designers, wedding pros etc) who have nailed their craft, but are ready to up-level their strategy so they can book better clients who are willing to pay what their offer is worth.

Imagine having clients begging to work with you.

you don't need to complete on price to secure clients.
you CAN be a leader in your industry, even with little experience.


What if I told you...

Month 1: Call 1/6

This is where I help you vision the kind of business you really dream of owning. 

Month 1: Call 2/6

We will dive deep into your ideal client and create 

Business Visioning & Planning

Here's the low-down:

phase 1

Month 2: Call 3/6

We will create a brand voice that feels good to you and sings to your ideal customer. We will also review your current messaging on your website and social media.

Month 2: Call 4/6

This is where the pretty stuff happens. We will review your website and social media and discuss how you can improve your online presence. Review of your visuals (branding - logos/colours etc. and feedback/recommendations if this needs to be redone)

Brand Positioning

phase 2

Month 3: Call 5/6

We will have a discussion and create a marketing plan that you can follow even after our time together.

Month 3: Call 6/6

I like to leave one call at the end where there is no planned curriculum. This creates space in the program for us to revisit any particular areas of need, and you have the opportunity to ask any specific questions relating to brand positioning, marketing or messaging.


phase 3

Create a stronger brand, stand out in your industry and book clients who are sold out on working with YOU.

6x 60 minute video calls via Zoom where we will go through my signature program curriculum that will be fully customised based on your unique situation and goals

Recorded sessions via Zoom (so you don't have to worry about forgetting a thing!)

Monthly detailed custom action plan - I provide you with action items after each session so you're never feeling left wondering what to do next (I get it, coaching calls can be content overload!)

I will provide you with the trainings, webinars, worksheets, workbooks, templates, and tutorials that I feel you need throughout the duration of the program.

Private Voxer support. You'll have access to me through my private messaging service for those quick questions that can't wait until our next session! I guarantee a response within 24 business hours.

So, let's talk details.


$3497 (AUD)
(OR $1197/MONTH)

Not from Australia?

Don't forget the currency conversion! (the investment works out lower if you're in the u.s or u.k!)

Ready to create an                business?

let's book a discovery call!

apply now


Questions & Answers


My background in the wedding industry so naturally I help many wedding professionals and floral designers. Many strategies can be applied to multiple creative businesses. If you're a photographer, maker, designer or other creative service provider feel free to reach out and I'll be honest about whether I think we are the right fit.

One thing I regret not doing in my first year of business, was investing in my own development and education. Sure, you can build your business off freebies and Podcasts, but it takes a whole lot longer to get from A to B when you're sifting through all of the conflicting information out there. There is something powerful in investing intentionally in yourself and having 1:1 support as you navigate the early seasons and create a game plan for your business. A 60 minute strategy session might be all you need, and you can choose to extend our time together to a coaching program afterwards if you think it will be of value to you and your business - pending my availability at the time.

do you provide refunds?

No, I don't provide refunds. 1:1 coaching requires a lot of time, energy and commitment. I believe that if you come into an experience feeling skeptical and negative, then you aren't going to get what you need. However, if you show up with humility and a willingness to learn and apply the strategies we discuss together, the results will come. 

do you provide payment plans?

I understand any kind of investment can be a big decision. During our initial call we'll discuss your situation and I'll do my best to set up a plan that suits your requirements.

how do i know we are the right fit?

Ensuring we are the right fit is just as important to me as it is to you. We can chat in the DM's and I can generally get a feel for whether we are the right fit. If you've been scrolling through my website or social media and resonate with my story and personality, I would love to chat. I offer free 20 minute discovery calls for anyone interested in my 12 week coaching program, so that we can get to know one another. This is a no-obligation call, so if you decide after our call that you don't think we are the best fit, no worries! We can still be friends. :)

is coaching good for new businesses?

Results will vary from client to client, depending on their individual circumstances, how much they implement the work and so many more factors. I make no guarantees on results however, upon completion of the program and continual implementation of the strategies we discuss, I am confident that you'll be booking more clients, making more money and running your business with intention so you can live more freely.


At the moment, I only work with a maximum of four private coaching clients at any one time. This is because I am running two businesses, and I want to ensure that I am creating enough space in my life to be able to show up and serve my coaching clients well. 


I know it can feel scary investing in a coach, particularly if you don't know them all too well.

Trust me, ensuring that we're the right fit for one another is just as important to me as it is to you. Because at the end of the day, I don't want to take your money and work with you if it's not going to be of value to you.

That's why I'd love to offer you a FREE 20 minute discovery call if you're interested in joining my 12 week 1:1 program.

Think of it like a first date where we get the chance to suss each other out (not in a creepy way) and get to know one another before any commitment - combined with a GP appointment where you'll tell me all about where your business is at, I'll 'diagnose' the areas you should be focussing on and make a recommendation on which program would be best for you.

After our discovery call/first date/GP appointment, you can either choose to invest in working with me or call it a day - either way, it's cool! We can still be friends.

So, you wanna grab a (virtual) coffee?


So, you wanna grab a (virtual) coffee?