I'm so glad you're here.
I'm Sarah, and I'm a big dreamer, multi-passionate creative and business mentor/best friend/coach/cheerleader.
I'm passionate about seeing creative women follow their heart and take intentional, bold steps to pursue a life and business of their dreams.
I see your passion. I see you hustling hard. And I see you wondering where in the world these dream clients are, and how you are ever going to make a decent income doing what you love.
And I want you know that with the right resources, guidance and strategy, it is possible. Whether you're side hustling or living the full-time entrepreneur life,
When I started by wedding floral design business, I had the dream of paying myself a full-time wage (and just an average full-time wage at that!). I didn't realise how challenging that was going to be... I was 12 months into running my business and was struggling to find my dream clients. The very few leads that were coming through were way more concerned about budget than quality, and I was selling myself short in the effort to book anything I could. My dream of earning a full-time income seemed so. far. away.
I realised that I needed to make some serious changes to attract better clients if this whole business thing was going to be worth it. I made some significant shifts in my business and invested into myself. Within a few months of applying various strategies that I had learned from different coaches, courses, books and Podcasts, I was able to quit my job and book out my calendar with dream clients who were willing to pay what my service was worth!
Seeing women follow their heart and pursue their passion lights me up. It's on my heart to help you create effective strategies so that you can turn your passion into profit, and make a living doing what you love.
Newly married and completing a degree, lacking clarity about my future
Struggled to find the right clients and make a decent income with my business
Decided I was going to take things seriously and made significant shifts in my business
Made the decision to start my wedding floral business and work a second job to contribute to our household income
Invested in my own personal development and education - courses, resources and coaches
Quit my job and went full-time with my business!
Had a fully booked out calendar serving my ideal client and had my highest revenue year even in a global pandemic
I mentor creative women all over the world as they start and grow a profitable wedding business
F.R.I.E.N.D.S is constantly on repeat in our household
We have 2x miniature labradoodles named Judah and Monty
I'm a Type 9w1 on the Enneagram but people often will assume I'm a Type 3
I'm naturally a pretty messy person, but I like to think I'm an 'organised mess' (my husband doesn't always agree)
I'm married to a pastor! My husband, Dave, is the lead pastor at our church
My musical guilty pleasure is T-Swift. I was an 'original' fan before she actually became cool (Fearless and Speak Now were the dayssss)
I am hoping to launch my Podcast for creative business women in August!
I named my floral business after my grandmother, Gwen.
I'm an introvert but really enjoy spending time with people.
I pretty much live in my mom jeans (soo much comfier than skinny jeans, am I right?!)