Hey lady, I'm Sarah!

I mentor passionate, creative women start and grow their dream wedding business

I help creative AMBITIOUS women turn their passion into profits and pursue a life and business they love.

Ever wondered if you could actually make a living doing what you love?

I'm so glad you're here.

I'm Sarah, and I'm a big dreamer, multi-passionate creative and business mentor/best friend/coach/cheerleader.

I'm passionate about seeing creative women follow their heart and take intentional, bold steps to pursue a life and business of their dreams.

I see your passion. I see you hustling hard. And I see you wondering where in the world these dream clients are, and how you are ever going to make a decent income doing what you love.

And I want you know that with the right resources, guidance and strategy, it is possible. Whether you're side hustling or living the full-time entrepreneur life, 

there is a place for you here.

I built a SIX FIGURE floral business from my garage that allowed me to quit my job, pay myself a full-time income and book out my calendar with dream clients.

I had a dream but felt stuck.

When I started by wedding floral design business, I had the dream of paying myself a full-time wage (and just an average full-time wage at that!). I didn't realise how challenging that was going to be... I was 12 months into running my business and was struggling to find my dream clients. The very few leads that were coming through were way more concerned about budget than quality, and I was selling myself short in the effort to book anything I could. My dream of earning a full-time income seemed so. far. away.

my story

Spoiler alert: my journey has had many twists and turns.

I had a shift when I learned...

I realised that I needed to make some serious changes to attract better clients if this whole business thing was going to be worth it. I made some significant shifts in my business and invested into myself. Within a few months of applying various strategies that I had learned from different coaches, courses, books and Podcasts, I was able to quit my job and book out my calendar with dream clients who were willing to pay what my service was worth! 

Seeing women follow their heart and pursue their passion lights me up. It's on my heart to help you create effective strategies so that you can turn your passion into profit, and make a living doing what you love.

Now my mission is to help women like you do the same.




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My Favorite Things


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My Timeline

where I've been


Newly married and completing a degree, lacking clarity about my future



Struggled to find the right clients and make a decent income with my business


Decided I was going to take things seriously and made significant shifts in my business

Made the decision to start my wedding floral business and work a second job to contribute to our household income


Invested in my own personal development and education - courses, resources and coaches


Quit my job and went full-time with my business!


Had a fully booked out calendar serving my ideal client and had my highest revenue year even in a global pandemic


I mentor creative women all over the world as they start and grow a profitable wedding business

F.R.I.E.N.D.S is constantly on repeat in our household


Fun Facts

Fun Facts


We have 2x miniature labradoodles named Judah and Monty

Fun Facts


I'm a Type 9w1 on the Enneagram but people often will assume I'm a Type 3

Fun Facts


I'm naturally a pretty messy person, but I like to think I'm an 'organised mess' (my husband doesn't always agree)

Fun Facts


I'm married to a pastor! My husband, Dave, is the lead pastor at our church

Fun Facts


My musical guilty pleasure is T-Swift. I was an 'original' fan before she actually became cool (Fearless and Speak Now were the dayssss)

Fun Facts


I am hoping to launch my Podcast for creative business women in August!

Fun Facts


I named my floral business after my grandmother, Gwen.

Fun Facts


I'm an introvert but really enjoy spending time with people.

Fun Facts


I pretty much live in my mom jeans (soo much comfier than skinny jeans, am I right?!)

see services

You bring your crazy creative talent and those big God-dreams. I'll show up with my metaphorical cheerleader pom poms, listening ears and a plan of attack to help you achieve your heart's biggest goals.

Think we're a match?
I'm ready when you are.