Sarah Luthy


Work 1:1 with a coach who 

gets it!

A 3 or 6 month coaching program designed to help you gain clarity and confidence as a creative business owner.

I help creative heart-led women turn their passion into profits and pursue a life and business they love.

Alrighty friend, nod your head if:


You have a creative skill and some big dreams to make a living doing what you love.

You're feeling passionate and excited about your big ideas, but drowning in overwhelm and confusion.

You've been in business for a little while, but struggling to attract your dream clients who are willing to pay what you're service or offer is worth.

I see you hustling hard with little reward. Let's change that, shall we?

Did you nod? If so,

You're in the right place. 

What would it feel like if...

You have a clear plan of attack on how you can move your business forward

You feel confident in your pricing strategy and no longer feel that you have to compete on price to convert a lead

You have a clear marketing plan to help you get in front of the eyes of your dream clients

You've created a clear, strong, reputable brand and started positioning yourself as a respected leader in your industry

Qualified leads are consistently flowing into your inbox and your dream clients are already sold on working with you

break through the fear, set strategic goals, create intentional strategy

Together we can,

so you can turn your passion into profits and pursue a life and business you love.

So, who is this tea-drinking, dog-obsessed girl anyway?

In case you skipped straight to the services page before reading the about page (I see you)...

Hey! I'm Sarah. I'm your new best friend-meets-mentor and cheerleader-meets-coach.

I built a fully-booked floral design business from the ground up that allowed me to quit my job, work from home (my garage to be exact) and pay myself a full-time income (all while in my early 20s).

I love weddings and I love flowers, but what lights me up most is seeing creative women follow their heart and take intentional, bold steps to pursue a life and business of their dreams.

I'm a firm believe in success being defined as WHATEVER you want it to be. Success isn't limited to X amount of clients, a team of X amount of people, or even X amount of income (spoiler: you don't need to strive for six figures just because every other entrepreneur is, unless you know, you genuinely want to - because that's cool if you do! You just shouldn't feel pressured). :)

So, if I've guessed correctly, you're here because you have a creative passion and a dream in your heart to make a living doing what you love.

If this is you, then consider me the Rachel to your Ross, the Chandler to your Monica or the meatball sub to your Joey. ;)

So, how 'bout it? Shall we be friends?

(bonus points if you get the TV show references).

- Carissa A

"after working with Sarah, I gained a new level of confidence in myself AND my service. Sarah made me feel that I was worth more than what I sold myself for."

1:1 coaching is right for you if...

You feel stuck in your business and are lacking clarity on how to move forward

You are ready to up-level and grow your business

You are willing to listen, learn, adapt and apply new strategies

You need 1:1 honest advice on where to focus your attention and efforts

1:1 coaching is NOT right for you if...

You aren't coachable, willing to work, or up for changing

You want to work with someone who is more of a hand holder than a coach

You expect immediate results

What will we cover?


1:1 coaching content is tailored to your specific goals and needs. Through our discovery call and application process (don't worry, it's not too tedious!) we will work out what areas in your business need a little extra TLC. I'll create a fully customised coaching plan for 3 and 6 month clients, and prepare a rough structure for our calls to ensure we get the most out of our time together. You'll also have the opportunity to 'pick my brains' and ask any questions along the way.

We'll cover 2 focus areas in a 3 month program, and up to 4 focus areas in a 6 month program.











We'll discuss your current offerings as well as any other ideas. Maybe there's a stream that you can let go of, or a new offer you can implement. We'll unpack what you enjoy doing as well as the capital potential so you can decide what to offer and how you can create the best value and service for your clients. 

Client experience is crucial in business. If your clients are happy with their experience, they'll be the best organic referral system for your business. We will work together to tighten up your client workflow so that you can provide a seamless and memorable experience for your client.

Website, branding, social media, oh my! We will take a good look at your online presence and I'll provide some suggestions on how you can create a stronger brand that your ideal clients will be drawn to. 

With this topic we'll go even deeper than digital presence and discuss how you can speak to your ideal client and generate more leads. We'll look at your messaging/copywriting, review your sales process and make necessary adjustments so that you can convert those leads into bookings.

Pricing is one of the most important parts of a small business! We'll look at the psychology of the buyer, your business costs, and most importantly, the unique value you are providing to your customers, to create a pricing strategy that will guarantee profit. 

The Results...

You'll have a clearer understanding of the kind of business you want to build, and a 'plan of attack' on how to make that happen. Together we'll create strategies that you can begin applying into your business straight away.


You'll walk away knowing what needs to be tweaked in order to create a stronger brand presence so that you can become a sought-after reputable service provider in your field.


You'll feel encouraged and empowered in your business pursuit, so you can start showing up as a leader in your industry and price with confidence.


After listening to her business wisdom I always find such clarity and tangible actions for me to take in order to move my business forward. If someone was thinking of hiring Sarah I’d tell them GO FOR IT - she’s worth every penny!


Sarah made me feel like I was talking to a close friend about my business. She helped me to change my mindset and approach, and her recommendations were clear. She offered great insight into my business to help me take it to the next level.


With the tips and guidance from Sarah I have improved my vision and cleaned up my brand. I'm working on implementing more of the business marketing and managing strategies that we talked about and I am already seeing growth.


Sarah has had great experience and knows what she is doing. I didn’t even think about some things she mentioned and suggested, but after talking with her it was a push I needed to get on top of my business.


Initial 30 min discovery call

12x 60 minute strategy video calls where we'll spend some time delving into specific areas of your business and create a strategy plan for that month and beyond 

Fully customised content and curriculum for 4 focus areas based on your requirements and goals

Recorded sessions via Zoom (so you don't have to worry about forgetting a thing!)

Monthly detailed custom action plan - this includes my notes & recommendations based on our  strategy call, along with any additional resources that I think you'll find helpful

BONUS: 1x extra 60 minute call to be used within our 6 month program

Add private Voxer support for $250/month (you'll have access to me through my private messaging service for those quick questions that can't wait until our next session! I guarantee a response within 24 business hours)

The VIP Package

The Basic Package

Strategy Intensive

Initial 30 min discovery call

6x 60 minute strategy video calls where we'll spend some time delving into specific areas of your business and create a strategy plan for that month and beyond 

Fully customised content and curriculum for 2 focus areas based on your requirements and goals

Recorded session via Zoom (so you don't have to worry about forgetting a thing!)

Monthly custom action plan including my notes & recommendations based on our call, along with any additional resources that I think you'll find helpful

Add private Voxer support for $200/month (you'll have access to me through my private messaging service for those quick questions that can't wait until our next session! I guarantee a response within 24 business hours)

One-off 60 minute video call so you can pick my brains about anything!

Fast-tracked condensed content to help you gain clarity on your next steps as a business owner

Recorded session via Zoom (so you don't have to worry about forgetting a thing!)


(or $550/month for 3 months)

(3 Months)

(6 Months)

(or $525/month for 6 months)

Coaching Packages

Not from Australia?

Don't forget the currency conversion!

So, you ready to create a better business?

apply now to work 1:1 with me

apply now

Questions & Answers


My background in the wedding industry so naturally I help many wedding professionals and floral designers. Many strategies can be applied to multiple creative businesses. If you're a photographer, maker, designer or other creative service provider feel free to reach out and I'll be honest about whether I think we are the right fit.

how do i know if this is the right for me right now?

I can't tell you whether 1:1 coaching is right for you right now, however I can tell you that if you are wanting to develop as a business owner, then investing in yourself is a must. I know that making investments in your business can feel really scary, particularly when there are educators everywhere saying that their course or coaching is the solution you need. If I can offer you one piece of advice, follow your heart. Sleep on it. And if your heart keeps coming back to 1:1 coaching, then please say hello. I won't bite!

One thing I regret not doing in my first year of business, was investing in my own development and education. Sure, you can build your business off freebies and Podcasts, but it takes a whole lot longer to get from A to B when you're sifting through all of the conflicting information out there. There is something powerful in investing intentionally in yourself and having 1:1 support as you navigate the early seasons and create a game plan for your business. A 60 minute strategy session might be all you need, and you can choose to extend our time together to a 3 or 6 month program afterwards if you think it will be of value to you and your business.

do you provide refunds?

No, I don't provide refunds. 1:1 coaching requires a lot of time, energy and commitment. I believe that if you come into an experience feeling skeptical and negative, then you aren't going to get what you need. However, if you show up with humility and a willingness to learn and apply the strategies we discuss together, the results will come. 

do you provide payment plans?

I understand any kind of investment can be a big decision. During our initial call we'll discuss your situation and I'll do my best to set up a plan that suits your requirements. There is more administration involved in tracking monthly transactions so generally a small extra fee will be spread across the various payments.

how do i know we are the right fit?

Ensuring we are the right fit is just as important to me as it is to you. I have an application process so that I can determine whether I can help you. If you've been scrolling through my website or social media and resonate with my story and personality, I would love to chat. I offer free 30 minute discovery calls for anyone interested in a 3 or 6 month coaching program, so that we can get to know one another. This is a no-obligation call, so if you decide after our call that you don't think we are the best fit, no worries! We can still be friends. :)

do you recommend this for new businesses?

Investing in a coach is a big deal. I used to be so afraid of spending money in my business. I would hold onto my business earnings with (metaphorical) clenched fists, stomping my foot and demanding like a toddler 'I can do it on my own!!!' (can you relate?)

...until I realised that I couldn't. I needed an outside perspective if I wanted to grow. I needed someone a bit more experienced that I was to come along side me, challenge me, teach me, and ultimately help me to move the needle forward.

I love to see coaching as an investment. It costs money, but you know what it gets you? Clarity and direction, a stronger brand, a new confidence. And you know what this (usually) translates to? More (and better) clients, more money, more joy, more freedom.

The choice is all yours, my friend.

Still on the fence?
I get it.

I know it can feel scary investing in a coach, particularly if you don't know them all too well.

Trust me, ensuring that we're the right fit for one another is just as important to me as it is to you. Because at the end of the day, I don't want to take your money and work with you if it's not going to be of value to you.

That's why I'd love to offer you a FREE 30 minute discovery call if you are interested in a 3 or 6 month coaching program.

Think of it like a first date where we get the chance to suss each other out (not in a creepy way) and get to know one another before any commitment - combined with a GP appointment where you'll tell me all about where your business is at, I'll 'diagnose' the areas you should be focussing on.

After our discovery call/first date/GP appointment, you can either choose to invest in working with me or call it a day - either way, it's cool! We can still be friends.

So, you wanna grab a (virtual) coffee?


So, you wanna grab a (virtual) coffee?

...Ready for it?

take me to the application


take me to the free stuff

sorry, I'M in A getaway car

If you don't get the T-swizzle references i don't know if we can be friends,
Kidding. I'll shake it off.

I've got a blank space for you...